01Conversation becomes stateDrop a brief, a proposal, a website, your call notes. What matters is extracted, sourced, and editable — not buried in a thread.
02Nothing changes silentlyEvery durable change is proposed, reviewed and applied by a human. Conflicting claims stay visible until someone decides.
03Results reach strategyWhen monitoring contradicts the plan, it opens a revision review — with the old position still on the record.